With the Science in Motion project, we propose to represent and explain scientific subjects, published research findings and R&D projects/products to help ease an audience into understanding. We develop interpretive exhibitions and other resources for science engagement. We want that science and innovation become accessible to the community; that people fully understand the value and impact of the scientific research in the society; and we want to help scientists and developers to champion the messages of science.
In the social media age, scientists are called to prioritise online outreach and craft a good message. With Science in Motion, this will be possible! Videos, animations, and motion graphics will all help the academic community to innovate the means by which they communicate academic research. Our animations can be shown at conferences, embedded in websites or used in social media platforms, giving the work a greater presence in more locations, communities and conversations.
As a case study, we produced an animation of the paper I published in June 2017. It received more than 500 views in about 1 month (and it was summertime!) and my paper was read worldwide giving to my work excellent popularity on social media like LinkedIn and Twitter. Online newspapers and popular websites also shared it widely: Dailymail & Chronicle online.