The iconic representation of the cigarette has evolved; now cigarettes are e-cigs and they’re vaped (we’re not smoking anymore, we’re vaping!!!). People that use them are now considered as mechanic engineers – building their own components to power their vaping experience! E-cigs have also changed our perception of smoking – you can now vape indoor. You could become the e-version of James Dean and personalise them for your taste and style.
The animation visually explains the rationale, the experiment, the effects and the potential consequences of marine acoustic pollution (underwater noise) on fisheries (seabass).
It is a timing topic in marine science that has recently raised great attention worldwide.
Read the full text here.
Abstract – Anthropogenic noise is a significant pollutant of the world’s oceans, affecting behavioural and physiological traits in a range of species, including anti-predator behaviours. Using the open field test, we investigated the effects of recordings of piling and drilling noise on the anti-predator behaviour of captive juvenile European seabass in response to a visual stimulus (a predatory mimic). The impulsive nature of piling noise triggered a reflexive startle response, which contrasted the behaviour elicited by the continuous drilling noise. When presented with the predatory mimic, fish exposed to both piling and drilling noise explored the experimental arena more extensively than control fish exposed to ambient noise. Fish under drilling and piling conditions also exhibited reduced predator inspection behaviour. Piling and drilling noise-induced stress as measured by ventilation rate. This study provides further evidence that the behaviour and physiology of European seabass is significantly affected by exposure to elevated noise levels.
Maya, After Effects, Photoshop, Illustrator, Audacity, FFmpegX, Avidemex, VLC.
Freesound.org: markedit – Train upon us.wav; Bosk1 – Wind Houling1.wav; Klankbleeld – traffic horns city nervous busy.wav; Gumballrimpoche – glitchys.wav.
Other sounds used:
Original underwater, piling, ship and boat sounds recorded during the scientific experiment; other sounds created and edited with Audacity.
the panoramic scene, with its reflection in the sea, suggested a sound-wave shape.
2D animation can be fun and humorous, but it can also be very effective when the content is complex.
We tailor our animation to your needs and we add features to make a creative work with a strong message, clever art direction and stunning sound design.
Motion Graphics have today become an invaluable tool for businesses who want to get their message across. Think about an animated logo that reflects your company’s identity with impact; or a fluid, eye-catching stream of information that is guaranteed to stick in your viewer’s mind.